LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming serv